Adjective Marketing Isn’t Going To Fix Our Problems

Sometimes it all just feels broken. I work in advertising—and have for more than twenty years—and I trash direct mail, ignore ads, delete emails and the best $4.00 I spend on entertainment each month is on the ad-free version of Hulu. My son and I high five on every ad break we avoid. I also […]

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Shopper Marketing Is Not Quite Dead Yet

Shopper Marketing is dead. I don’t like pronouncements like this. There was a commentary in Progressive Grocer last week decrying that Shopper Marketing is dead and was going to be replaced by something called a ‘customer-of-one’ approach to marketing. The author waxed eloquent about technology that would allow right place, right message, right time marketing to […]

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A Conversation About Content [VIDEO]

Last month, Creatives United hosted an event at our offices where our CEO Sean Womack gave a talk about content—what it is, how it works, and why we all crave it. Check it out!

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Selena Gomez, Taylor Swift, Yahoo, AOL & The Value Of Brands & Content

Media and celebrity go hand-in-hand these days, and there’s so much conjecture about the value of all these various celebrities with their tours and posts, and then the recent sales of both AOL and Yahoo! All of the talk about the values of various celebrities and media companies can become a blur, so I decided […]

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Introducing the Digital Demo – 5 Ways It Can Improve On The Traditional In-store Model

Doug McMillon said at the 2015 Walmart Shareholders’ Meeting that we needed to stop thinking about digital and physical retail as two different things because the consumer didn’t think of them this way. This is a refrain that he continues to echo, and we are seeing them take steps to begin addressing this with various […]

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Learn-Forward Marketing

I remember first getting Seth Godin’s book Permission Marketing. It was during the first dotcom boom, and this book was one of a few that really changed the philosophy of marketing at the time. In it, he argues that we need to ask permission from consumers in order to market to them (think opt-in), but […]

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What We Are Trying To Do At SMACK

I’ve been working for more than 20 years trying to help brands create great content right alongside their products and services. I’ve had varying degrees of success along the way. My first attempts were in the mid-90’s trying to help a company (that is now a division of Hallmark) develop greeting cards based on a […]

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SMACK Series: Build (And Keep) Your Audience

Hey there! This post—the last in our introductory series—will tell you how we can get started building you an audience of your own. We’ve worked hard to make getting started simple. There are two primary programs that we run: one for brands who sell products via retail channels—both brick and clicks—and another program for anyone […]

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SMACK Series: Content Converts

Here’s the next post, as promised. Today we are going to talk about converting your new audience into raving fans—fans who buy your products and tell their family and friends about them.

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SMACK Series: Embrace Email

Hello and welcome to post number three in our SMACK Series. If you haven’t read our first two posts in this series, I recommend starting with the first post which you can find here. Inevitably, when I talk to people about our program, someone in the meeting says: “Email?!? I hate email. Nobody wants email. […]

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SMACK Series: Our Content POEM

Here it is, as promised. That next post. If you haven’t read our first post in this series, I recommend starting with the first post which you can find here. In this blog, we are going to talk about how we use paid advertising and earned media (e.g. PR and social media) to build you […]

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SMACK Series: Who We Are

Today we are launching a new website. Well, that’s not exactly accurate. Actually, we are launching the next phase of SMACK. I thought we were still six months away from this stage of the business, but I was wrong.

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