Amazon vs. Walmart, Part One

If you care at all about retail, then you’ve probably seen this video in the past week:

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22 Things About Walmart I Wish I Would’ve Heard

Yesterday morning, I listened to a senior executive talk about Walmart’s plans to integrate across all retail channels and I didn’t hear what I’d hoped to hear. In fact, I texted in question after question, but none of them were even asked in the Q&A section. I was bummed because I think Walmart can be […]

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Starting A Business Is Insanity

I’ve worked for the largest company in the world and the smallest (i.e. for myself), but I will tell you that starting a business is the most insane thing I’ve ever done. Here’s what I mean.

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What We Learned Last Night About Data & Prediction Is Surprising

Last night, data and prediction lost in the most profound and significant way I can remember. For those of us in the business of performance marketing (meaning we market in a way where we measure everything people do and nothing really that they say they are going to do), last night was—well, honestly, it was […]

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Introducing Unmedia

Today we are launching a new website. Well, that’s not exactly accurate. Actually, we are launching the next phase of SMACK. I thought we were still six months away from this stage of the business, but I was wrong. The timing is right to launch it now.

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Stop Brainstorming [VIDEO]

In this whiteboard session, our CEO Sean Womack discusses why “brainstorming” doesn’t work, and what you can do to fix it.

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It’s Time to Get Personal

My first job out of college was at a greeting card company. I was 23 years old and in charge of a third of the new product this $40 million company was producing. I was also single and without kids, so it was especially ironic when they asked me to launch a baby book line. […]

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Digital Won’t Replace Anything

Digital peaked in 2004. Remember that year? Coldplay’s “Clocks” beat “Crazy in Love” for record of the year. Yeah, I know. They still call it a record, at the peak of the digital era. If only we’d realized. No, I’m serious. Check Google. Yeah, both Trends and Ngram show that 2004 was the peak. Since then? Well, that’s […]

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The Disruption of the CPG World is Imminent

Unilever’s recent $1 billion purchase of Dollar Shave Club showed the world what those in-the-know have realized for at least half a decade: all facets of retail will eventually be disrupted by e-commerce. Further, the brands that will do the lion’s share of this disruption will stem from a new breed of company.

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I Hate Saying No, But It’s My New Favorite Word

I hate saying no. My mouth struggles to form the word. My tongue cements itself to the roof of my mouth. My brain turns off. I just don’t ever want to say it, and here’s why.

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It’s All Uphill

I’ve worked in just about every kind of company there is—solo consulting & Walmart, for-profit & non-profit, product & service, local & global, good & bad & ugly—and there are two things that are true no matter the size, shape or stripe: It’s all uphill, and no one knows what is going to happen.

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Adjective Marketing Isn’t Going To Fix Our Problems

Sometimes it all just feels broken. I work in advertising—and have for more than twenty years—and I trash direct mail, ignore ads, delete emails and the best $4.00 I spend on entertainment each month is on the ad-free version of Hulu. My son and I high five on every ad break we avoid. I also […]

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