Bio Page

This is our story.

I grew up in a small Arkansas town.

It all started on Newcomb Street, in the town of Benton, Arkansas—far from Silicon Valley. When the Benton High School quiz bowl team went to the championships, I noticed they were asking all the wrong questions...so I took matters into my own hands.

I grew up in a small Arkansas town.

I come from humble beginnings, but I’ve always had big dreams and a head full of ideas.

I started my first business in high school.

In 1995, I started an ecommerce company selling quiz bowl questions to schools across the country—and it worked.

I moved away to learn how to make films.

I wanted to tell stories, so I went to Los Angeles after college to become a USC-trained filmmaker.

It paid my way through medical school.

It started as a means to get through school, but eventually turned into something more.

But I’ve never made one longer than 5 minutes.

I soon realized I didn’t really want to make feature-length films.

I soon realized this wasn’t what I needed.

On the last day of my residency, I gave up medicine for good to pursue the adventure of innovation.

I started making short videos for well-known brands.

But I have written, produced, directed and hosted these films for some of the world’s most well-known and loved companies.

Turns out, I was born to be an entrepreneur.

Leaving medical school was the best decision I could have made.

And gained a lot of diverse experience in media and storytelling.

I had a stint as a magazine publisher, greeting card marketer, editorial cartoonist, pasta chef and bank teller.

I tried several business ideas.

I spent time building and selling multiple companies centered around search engine marketing, including ventures in keyword arbitrage, multichannel niche retail, and hyperlocal online media.

Then, I started my own consulting firm.

When people started coming to me to help them create and promote their content, I successfully built and ran my first consulting firm for nearly a decade.

Eventually, I struck gold.

I served as the Founder & CEO of Country Outfitter, a brand that sells cowboy boots. Not only did I sell a lot of boots, but I created a content-driven online destination for all things country, and raised over $100 million in venture capital.

I worked in marketing for some pretty big companies.

I also ran advertising and co-led the rebranding of Walmart, and I served as the founding Chief Creative Officer for Saatchi & Saatchi X globally.

Then I met Sean Womack.

Well, sort-of. You know how I said I grew up on Newcomb Street in small-town Arkansas? Well as it turns out, Sean lived on the opposite side of the same street at the same time. Weird, huh? Little did I know back then, the two of us would eventually become partners.

Then I met John James.

Or so I thought. When I was introduced to my partner, I thought it was my first time meeting the ecommerce genius—but as it turns out, we go way back… to Newcomb Street. That’s right. Good things do happen in small-town Arkansas.

And together, we built SMACK.

I know e-commerce. Sean knows how to build brands. Now I serve as co-founder and Chief Strategy Officer at SMACK. It’s more than just an agency—it’s content marketing done right.


It’s more than just an agency, it’s content marketing done right. Today, I serve as the co-founder and CEO of SMACK. And I plan to keep it that way.

And together, we built SMACK.


It’s more than just an agency, it’s content marketing done right. Today, I serve as the co-founder and CEO of SMACK. And I plan to keep it that way.